About us

Cheer Direct was established due to a need in the cheer leading industry for a reliable, reputable and cost effective importer.

Director Nicole Holmes has owned cheer leading gym, Gymstars in Sydney since 2005, starting from a small team of 12 girls in a school hall, and growing to a fully set up gym of over 200 athletes in 3 locations and multiple competitive scholastic teams. This type of experience means Nicole understands the needs of gyms around Australia, from those just starting out, to the larger well-established programs.

It is through partnership with Herman Urriola from Shogun Sales and Conversions, an experienced international businessman importing for over 15 years, that Cheer Direct is able to offer you cheaper prices and faster shipping times.

We understand what it’s like for gyms to save and fundraise for the floor you need, and the anticipation of waiting to fit out your gym with an amazing competition standard spring floor. Cheer Direct aims to make this process as easy and exciting for you as possible.